Diane’s farewell message
After 52 years at WAMU, Diane Rehm says goodbye.
“Retail anthropologist” Paco Underhill explores how merchants get us to open up our wallets in his book “Why We Buy” (Simon & Schuster). He exposes some of the tricks of the trade you’ll find at work in any mall.
Guests
- Paco Underhill Founder and CEO of Envirosell, Inc. He is the author of 'Why We Buy' and 'Call of the Mall.'
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