Pink is everywhere today. Walk into any toy store and it is easy to recognize items meant for little girls — sparkly dress-up clothes, tiaras, even pink sports equipment. Some mothers embrace their daughters’ choice to celebrate femininity – especially given their success in the classroom and on the playing field. Others question what princess mania may mean for girls as they become young teens. Still others see the new girlie-girl culture as a product of mass marketing that threatens to consume their daughters. The dark side of pretty and pink: how choices we make for our toddlers can influence their teenage years and beyond.