Everything has a price. At each crossroad of our lives, prices nudge us to take one course of action or another. Goods or services are measured in money, cash or credit. Costs and benefits can also be set in love, toil, or time. Many of the prices we pay appear to make little sense. We seek out coffee at Starbucks, while a similar brew may cost half as much at the corner deli. The prices we are willing to pay also reveal how much we value less tangible things like life, happiness – even our faith. A look at the role prices play in every aspect of our lives – even those we don’t think of as economic.