From Revolutionary War militias to cowboys of the Wild West, guns are often associated with American history and identity. But a new examination of gun industry archives reveals that marketing strategies helped promote these narratives. Gun sales dwindled after the civil war. In an effort to increase sales, the Winchester Repeating Arms Company and other businesses helped promote a widespread love of guns through advertisements. And salesmen marketed firearms as essential to self-reliant Americans. Guest host Ray Suarez speaks with historian Pamela Haag about her new book on the history of U.S. gun culture.
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